Note: Often dental advertising, like mailers offering new patients a free cleaning, does not work quickly or even fail. However, if you don’t do something, you are sure to fail every time.
This information is vital to comprehend. Once you know that your failures will get you closer to success, you are home free!
I am a salesman, and once gave a seminar to other consultants like me. They invited me because I made more money than they did. They wanted to learn about sales.
When I asked what their closing ratio was, most of them said 20% – 35%. My ratio was 25%. Mine was not better than theirs – I was just willing to fail (not sell) 10 times more often than them.
I was not a better salesperson, but a better marketing person.
Babe Ruth had a normal batting average, yet he was still better, for the simple reason that he was batting more often, he was willing to take that risk.
What is so scary about failing, apart from the fact that you will only be getting closer to succeeding?
Another example, I know a Dentist who sent out a batch of mailers offering variety of coupons for dental services. Months went by and he got little response.
He devised a dental marketing plan wherein he mailed out the coupons again then did a radio interview telling people to look for mailer and if they came in and mentioned the radio interview they received an additional free dental service. It was a huge success. He didn’t fail because he kept trying.
The worse thing you could do is to give up after a failure and or not learn from your failures.
Of course you have. So what?
Be aware that in the meanwhile it is perfectly normal to feel the negative effects of failing, but know that it is better than never succeeding.
Remember that whether you are a small Business owner, or trying to build an entertainment empire like Walt Disney or a Dentist with a dental marketing plan, you must keep in mind that the most money you will ever lose is the money you will never make.
Great to know that you will win by failing, and that the only way you can lose is by never losing and always wanting to be sure it will work out.
So, go and fail a bit so you can succeed.